6 Blogging Best Practices to Strengthen Your Digital Marketing Campaigns

Given the extent to which content is driving digitalmarketing, branded blogging is a must. Especially with businesses that are looking to build an audience, blogging has to be a consistent practice. Not only does one have to produce quality content,one has to do it consistently, and keep getting better at it. Thats a tall order.

There are many aspects to a successful blog. Lets look at a few things beyond SEO, grammar, consistency of posting and sharing on social to find out how can one keep a quality blog going.

1. Use a blogging tool such as Buzzsumo

As content creators we are consistently battling the challenge of producing great ideas on a daily basis. Its tough work, but thankfully there are a number of tools out there that can help us generate ideas.

Buzzsumo is a great place to start. They have a free version which tells you about the most loved/shared topics in your niche. You see the number of shares trending topics receive on each of the most popular platforms. You are able to find key influencers as well as set up alerts and track mentions.

Portent, Google Trends, and Answer the Public are some other tools …

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Considering Inbound Marketing? Keep These 4 Things in Mind

Have you heard the buzz lately about inbound marketing? Inbound marketing is the process of using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. It seeks to attract new visitors, educating and entertaining them, so that when they’re ready to make a purchase, you’re the first company they go to. It may be right away, or may be months from now- inbound marketing is all about student-849825_1920-1.jpgspending the time to be your industry’s thought leader.

You can read more about the inbound marketing methodology from HubSpot. As a small business owner, what you need to know is that it works. Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old “outbound” marketing methods of buying ad space, buying email lists, making phone calls, and hoping for new customers, this type of marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.

#1 Consumers are Avoiding Sales People

Many people don’t like salespeople, and haven’t for a long time. What’s different now is that they actually have the option to avoid them.

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Striking that Perfect Balance: Why Use Both Digital and Print Advertising

Digital and Print AdvertisingMarketing and advertising professionals around the world often talk about print advertising as a dying art as it has, for the past decade, given way to less traditional means. Digital is now the way to go, everyone says, as if the print is already gone.

As a matter of fact, that is very far from the truth. Although there are digital means, your business would be better served by using a combination of both digital and print advertising strategies. Printing has been around for centuries — some examples date back to early Egyptian times — that it would be extremely hard to picture a world where nothing exists in print.


Businesses use billboards to send a message to as many people as possible in particular areas, especially those where traffic is especially heavy. So it’s common to see billboards on intersections where vehicles and pedestrians pass all the time, as well as highways, where thousands of people drive any day of the week. A printing company in Australia would probably serve hundreds of local clients as well as those from other parts of the country.


Newsletters, flyers, brochures, booklets — almost everything that used to appear on paper

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11 Best Social Media Marketing Strategies for Small Business

Written By: Brenda Cagara

Surprisingly enough, brilliant social media marketing can land some businesses in utter disaster, because as the saying goes, “Nothing kills a bad marketing faster than good marketing.” This saying is not only satirically funny but also crucially important in highlighting the dependency of small businesses on online and social media marketing.

Social media marketing and your business’ success are more closely linked than you think. While a major business achievement or product can be rendered useless if not marketed well, no amount of marketing gimmicks can make a worthless product desirable among your audience.

Among online marketing, social media marketing is gaining the most attention and yielding the most results. RAK offshore company setup advices you to heed the following tips and strategies while managing your social media marketing.

1.) Consistency is Key

Social media marketing is an ongoing process which takes loads of time, patience, and consistency. You cannot build your social media presences in a day, or even a month. It takes years.

You will have to commit to social media marketing very earlier than the process of product launch, build hype around your product, and get people interested. After the product launch, social

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How to Create a Facebook Advertising Checklist in 4 Easy Steps – PR News


Whether you’re starting your first Facebook advertising campaign or are just looking to increase your effectiveness, taking your social presence to the next level through paid advertising can seem overwhelming.

However, a quick checklist can help streamline the process to get your ads up and running faster and on your way to growth. While these four steps can’t guarantee success, they do simplify the campaign launch and provide a focused roadmap for testing and measuring success.

Goals and Objectives: Why Are You Advertising?

This may seem pretty simple, but it’s shocking how often this is overlooked or forgotten as the campaign continues. Setting a clear goal in the beginning will inform not only the ad format and creative you choose, but will keep you from getting distracted by metrics and analytics that can be irrelevant to your main business objective.

For example, if you’re trying to generate leads, you likely wouldn’t select a “reach and frequency” objective and you probably wouldn’t select a video for an ad format due to the low click-through rate. In addition, your key metric to gauge success will be based on cost per acquisition (CPA). If one ad set has a lower CPA but converts

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