25 holiday marketing tips and ideas

The holidays are here! Is your business ready? Even if you’re just getting around to starting your holiday marketing now, it’s not too late. Follow these 25 tips to maximize your outreach – and your profits – this holiday season.

Stand out this season

  1. Repetition sells, so market often. Send multiple emails, direct mailers or holiday cards announcing your sales. Remember the old advertising rule that says repetition is the key to success. 
  2. Create limited-time offers to encourage customers to buy now.
  3. What do you have that the big box stores don’t have? Highlight what makes your company unique in your marketing materials. If you can’t compete on pricing, emphasize quality, experience and white-glove service.
  4. Concentrate on marketing your niche products to a highly targeted audience. Read more about segmenting your audience in our free guide and in this infographic
  5. Introduce add-on incentives, such as a vacation drawing entry with every purchase or spend over a certain amount.
  6. Host a holiday season kick-off event to bring customers in – such as a tree-lighting ceremony with hot chocolate and a visit from Santa – and make sure customers leave with your holiday catalog.
  7. Use email, social media and your website
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Introducing Test Kit

We’re excited to announce the release of Test Kit, our latest feature that makes email marketing even easier. Test Kit allows VerticalResponse users to preview emails before they’re sent, ensuring that messages display and perform properly across email clients, devices and browsers. Never guess about an email campaign again – Test Kit lets you hit Send with confidence. 

What is Test Kit?

An email that looks great in one inbox may be a distorted mess with broken links and images in another. This is because emails can render differently across programs and devices. While many marketers will wisely send a test email to their own accounts before sending campaigns to their entire list, more thorough testing is crucial to confirm that emails look their best in every inbox.

To give users a comprehensive view of the way emails are rendering and to help catch any mistakes before messages are sent, VerticalResponse’s Test Kit features three different types of tests: Inbox Preview, Subject Line Preview and Link Checker.

Inbox Preview

Your subscribers open their emails using different programs, browsers and devices. Inbox Preview allows you to see your email just as your subscribers would with real screenshots. Just one click …

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Email marketing tips for Black Friday, Cyber Monday and Giving Tuesday

In between Thanksgiving and Christmas are three of the busiest shopping days of the year: Black Friday, Cyber Monday and Giving Tuesday.

According to the National Retail Federation more than 154 million people shopped over the Thanksgiving weekend last year, spending an average of $289.19. The survey also reveals that 44 percent of those big spenders went online, and 40 percent shopped in a store. Giving Tuesday, a global day of giving, raised more than $177 million, with an average gift size of $107.69.

If you want to boost your bottom line on the busiest shopping days of the year, it’s time to gussy up your email marketing campaigns. This is especially true if you want to stand out among retail giants such as Target and Walmart.

Here are a few email examples and helpful tips for how your small business can get in on the big bucks on Black Friday, Cyber Monday and Giving Tuesday.

Black Friday

If you feel you can’t compete with the big guys on Black Friday, why not start your sale early? Gift buyers are already shopping. In a CreditCard.com study, 34 million people said they start their holiday shopping before Thanksgiving. Take

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Everything Holiday is open now!

Ready to get a jump on your holiday marketing? The 2017 Everything Holiday resource center is open now! Everything Holiday has the festive tips and holiday helpers your business needs to stand out this season – not to mention discounts and deals you won’t want to miss.

Each day through November 17, something special will be unlocked. Today’s seasonal sensation is a logo design discount. Whether you’re tweaking your existing logo for the holidays or looking for a brand-new design ahead of the New Year, start it today.

Here are just a few of the treats you’ll find on Everything Holiday this week:

  • Additional can’t-miss specials on the tools that help grow your business
  • Free holiday-themed imagery to use in your email and social media campaigns
  • Clever holiday ideas to help your business make an impression in this busy advertising season
  • Many more holiday marketing must-haves

With Everything Holiday, your holiday season is practically guaranteed to be merry and bright.

Shine bright for the holidays

5 days of seasonal discounts, festive tips and holiday helpers

Visit Everything Holiday


© 2017, John Habib. All rights reserved.

The post Everything Holiday is open now! appeared first on Vertical Response Blog.…

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4 tips to beat back email burnout

There’s no denying that email marketing is an efficient way to drive business, but maintaining a steady flow of fresh content can be a challenge.

On the one hand, you don’t want to inundate your readers with so many messages that they unsubscribe. On the other hand, it’s incredibly valuable to sustain digital communications that keep you top-of-mind with past, current and potential clientele.

The key is to keep your email content compelling and original. If you have email marketing writer’s block, here are four quick tips that will help jump-start your efforts.

1. Empathize with your audience

As you start crafting an email message, put yourself in the shoes of your desired customer base. If you were one of the many subscribers receiving this message, what would you like to see? What would encourage you to open the email, and more importantly, act on it? 

There is some give-and-take at play here as well. You want to deliver content your customers will act on, but you also want to remain true to your brand’s voice and positioning. Don’t let the desire for opens and clicks tempt you to write something that is out of character for your business, or …

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An email feast: 40 Thanksgiving subject lines your customers will gobble up

Even before trick-or-treaters started knocking on your door, retailers were hanging up their stockings and began playing holiday jingles. TheDecember holidaysseem to start in early October. And if you feel like you’re missing something, it’s because you are: Thanksgiving!

BetweenBlack Friday, Cyber Monday, Small Business Saturday and Giving Tuesday, Thanksgiving can often be overlooked. After all, your customers are likely too busy feasting, watching football and slipping into tryptophan-induced food comas to shop, right? Well, not exactly. Your customers might be house-bound, but in 2016, consumers spent$1.93 billiononline on Thanksgiving Day, an 11.5 percent increase year-over-year.

We know you have a full plate, but if you want a slice of that pumpkin-spiced revenue pie, you need to remind your subscribers what your business has to offer this holiday season. We collected some of our favorite email subject lines to send before and duringThanksgiving.

  1. Your Holiday Shopping Is On Us! – Dwell
  2. Thank you for being a friend – Nordstrom
  3. Thanksgiving prep made easy: 20% off your order in stores & online. – Pottery Barn
  4. 40% off with a cranberry on top. – American Eagle
  5. Harvest decor. Thanksgiving prep now, pie later
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Send holiday emails readers can’t wait to open

The holidays are right around the corner, but that doesn’t mean it’s too late to start planning your seasonal email campaigns. Already have your holiday planning underway? Great! A little more seasonal inspiration never hurts.That’s why we’ve created our Guide to Holiday Email Marketing. This free eBook is an invaluable resource during this most hectic season of the year. Download it today for practical tips and useful advice to help you put your holiday campaigns in motion or keep them running smoothly:

How to plan your campaigns

Get tips on goal-setting, reviewing past campaigns’ data, cross-promoting your products and services, and including your team in the holiday campaign excitement.

How to establish timelines that work for you

Determine the tools and resources at your disposal, and how you’ll put them to work for you. Which holidays or events will you use to promote your business? How often will you email your readers? How will you divide the work?

How to create your emails

The holiday season isn’t just hectic for businesses – consumers are bombarded with marketing materials every hour of the day. The care you take in crafting your emails helps you stand out from the rest of …

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Email automation for holiday campaigns

The most wonderful time of the year is right around the corner – and for small business owners that means it’s time to start planning those seasonal email campaigns. Creating emails ahead of time can decrease the stress of the busy holidays. WithEmail Automation, you can create an email or email series, and then schedule the campaign to be sent at a later date. As you prepare your holiday campaign schedule, you’ll want to make sure that you send these five emails to your subscribers.

Season’s greetings

From Diwali and Thanksgiving toHanukkah and Christmas, your customers have so much to celebrate during the fall and winter months. Let them know you wish them well, and that you’re celebrating right along with them by sending a holiday greeting.

Want to take this message to the next level? Show your subscribers how much you appreciate them with a heartfelt seasonal thank you. Everyone’s inboxes are overflowing with sales offers during this time of the year, so a message that isn’t sales-driven has a good chance of standing out – and an even better chance of helping you build a meaningful relationship with your customer base.

Make sure to tailor …

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Enhance your email marketing with print marketing

If you’re looking to connect with customers and share important information, email marketing is great. But you know what’s better? Combining email marketing and print marketing.Email and print marketing are like peanut butter and jelly, peanut butter and chocolate, or just about anything with peanut butter. You don’t have to choose between them because the two can – and should – work together.When joined, email and print marketing can expand your email list, increase brand awareness and grow your business.

That’s why online companies like Google, Facebook and Microsoft use print marketing. And if it’s good enough for those big guys, it’s good enough for your business, right?

There are four major benefits to using print marketing to enhance your email marketing:

1.It’s easy to reach your target audience

Print marketing allows you to focus on your specific audience with direct mail or placement, which increases your chances of earning email subscribers and making sales.

2. Print marketing is tangible

Print marketing is physical – your prospects can touch it and feel it. Your potential customers can hold on to your printed piece to refer back to it, unlike a social media ad that disappears from your feed (and your …

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Scare up clicks with spooky subject lines

It’s nearly time to carve thosejack-o’-lanterns, stock up on candy for trick-or-treaters and get your costumes ready for parties and parades. Halloween is right around the corner (with the rest of the year-end holidays). Is your email marketing ready to scare up some frightfully good sales?

In the spirit of this spooky season, here are 10 of our all-time favorite Halloween subject lines to inspire you. May your own subject lines cause readers to jump out of their skins – in their rush to open your message.

  1. Worldmarket.com | Screaming deals on Halloween snacks and decor + free shipping
  2. RayBan | Be Yourself. Just not on Halloween.
  3. ModCloth | Curiosity ‘Thrilled’ the Cat
  4. VRBO | Find your Halloween sweet spot
  5. Fortnum & Mason | The Taste of Terror
  6. Pinterest | It’s a scream.
  7. TOPMAN| All treats no tricks
  8. California Academy of Sciences |Get Excited! SuperNatural Halloween is Around the Corner at the Academy
  9. Crate and Barrel|  
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