Artistic license: Using email metrics to fuel creativity

Marketing analysts have been drilling it into us for years: It’s vital that we form our email marketing campaigns around the detailed information we’re gleaning about consumers. Every part of an email campaign – from the best time to send an email to the number of characters we should include in subject lines – should be A/B tested for audience preference. 

What many fail to mention is that the most effective emails are driven by a combination of data and creativity. Naturally, imagination and a steady flow of fresh ideas are needed to create the text and visual elements most likely to appeal to readers. But metrics help guide that creative flow, making the process of coming up with punchy, attention-grabbing content easier. If you identify with the 44 percent of marketers who feel that creating compelling content is one of their greatest challenges, here are just a few ways that data can provide some relief.

Establishing tone

Most of us know that readers tend to respond when a brand projects some personality and humor. But what type of humor will resonate with your audience? Which cultural references, if any, should you use? Is it OK to pepper you …

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The Favorite Four: Subject Line Slam Dunk Semifinals

Email marketing fans, make some noise!

It’s the semifinal round of our Subject Line Slam Dunk tournament – the ultimate A/B subject line test. Last week, we began with eight powerhouse contenders – each one a catchy turn of phrase that anyone would be happy to find in their inbox. You voted for the ones you liked best, and now we have our Favorite Four.

The winning subject line will be featured in an upcoming email – along with a very special offer to thank you for participating.

Vote for your Subject Line Slam Dunk semifinalists!

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© 2017, Amber Humphrey. All rights reserved.

The post The Favorite Four: Subject Line Slam Dunk Semifinals appeared first on Vertical Response Blog.

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Announcing the Subject Line Slam Dunk contest

The NCAA has the Elite Eight, we’ve got our Subject Line Slam Dunk.

Here at VerticalResponse we love a little friendly competition. We’ve also got an intrepid group of sports fans with office brackets, fantasy basketball leagues and collegiate allegiances who won’t say no to a contest. So in honor of March Madness 2017, we decided to hold our own little playoff bracket. We’re A/B testing eight subject lines, knockout tournament style, to find out which one is best. Vote for your favorite, and the winning subject line will be featured in an upcoming email – along with a not-to-be-missed offer.

A or B? C or D? Which clever catchphrase will be our champion? You decide.

Vote for your Subject Line Slam Dunk favorites  

Join 140,000 small business owners

Get expert tips and email inspiration biweekly. Subscribe today and download our FREE Guide to Email List Management eBook.

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© 2017, Amber Humphrey. All rights reserved.

The post Announcing the Subject Line Slam Dunk contest appeared first on Vertical Response Blog.

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Make your mark | Create your own logo in minutes

Great news for anyone who has dreamed of designing their own logo for their business! Deluxe’s online Logo Maker allows you to create a stunning logo in mere minutes. 

Nothing is more important to your company’s brand than its logo. A professional emblem tells current and prospective customers that you stand ready to serve them in a reliable, reputable manner.

Now, creating your own professional-looking logo is easier than ever. With thousands of free templates to start from, the Logo Maker lets you customize your choice until it looks exactly the way you want. Design, and redesign, as many logos as you want without paying until you’re ready to download.

To create the perfect logo for your business, follow these simple steps:

  1. Enter your industry information and the text you want to use.
  2. Choose from hundreds of designs.
  3. Customize the layout and colors until it’s perfect.
  4. Save it, download it, and proudly display it everywhere your customers can see it.

And if you want to brush up on some logo tips, tricks, and best practices, download our free eBook, Guide to Logo Design, for everything you need to know about these crucial brand symbols.

What will your logo look …

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Hidden Costs of Restaurant Marketing

Your new restaurant might serve the best food in town, but if no one knows about it, you will never have enough customers to stay in business. Even if you have a great restaurant with first-class service, you need to create a marketing plan to spread the word about your business.

When you create your plan, it is important to identify hidden costs of restaurant marketing. If you target costs early on in your planning process, you will not have to worry about going over your budget. Here are a few hidden costs that may present themselves when marketing your restaurant. 

Website Development

Everyone knows that an attractive, user-friendly website is the first step in advertising your business. While modern website builders make designing a website for your business easier than ever, a website does not come free.

Behind-the-scenes costs of a good professional website include fees for website hosting, a website-building platform, a domain name and, if you do not have the time to create your own site, a customized template. Some of these, like a template creation fee, are just one-time fees. Other fees, like website hosting, may be monthly.

Direct Mail and Email Campaign

Direct mail and

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How to Market a Restaurant Without Going Broke

Opening a restaurant has plenty of costs, from the rent or mortgage of your venue to payroll for your employees, but you can’t forget to budget marketing into your plan. Although it isn’t the priciest part of opening an eatery, it is vital to getting the word out about your place.

If you consider the results from a recent study by The CMO Survey, the amount of money you allocate into solid marketing equals positive company growth. Businesses that spent an average of about 16.5 percent of revenue on marketing grew 1 to 15 percent over a year; those that spent an average of 50.2 percent on marketing grew 31 to 100 percent. However, that doesn’t mean you need to spend that much on marketing to see results.

Marketing experts suggest new restaurants spend 25 to 35 percent of their budgets on marketing to ensure potential customers know they exist. Most restaurants plan on devoting 3 to 6 percent of sales to marketing. That’s a reasonable amount that certainly shouldn’t break your budget. You can find a variety of ways to cut corners and get more customers and customer loyalty.

Inspire Customer Loyalty

One of the first questions your host …

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6 Blogging Best Practices to Strengthen Your Digital Marketing Campaigns

Given the extent to which content is driving digitalmarketing, branded blogging is a must. Especially with businesses that are looking to build an audience, blogging has to be a consistent practice. Not only does one have to produce quality content,one has to do it consistently, and keep getting better at it. Thats a tall order.

There are many aspects to a successful blog. Lets look at a few things beyond SEO, grammar, consistency of posting and sharing on social to find out how can one keep a quality blog going.

1. Use a blogging tool such as Buzzsumo

As content creators we are consistently battling the challenge of producing great ideas on a daily basis. Its tough work, but thankfully there are a number of tools out there that can help us generate ideas.

Buzzsumo is a great place to start. They have a free version which tells you about the most loved/shared topics in your niche. You see the number of shares trending topics receive on each of the most popular platforms. You are able to find key influencers as well as set up alerts and track mentions.

Portent, Google Trends, and Answer the Public are some other tools …

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