Marketing and advertising professionals around the world often talk about print advertising as a dying art as it has, for the past decade, given way to less traditional means. Digital is now the way to go, everyone says, as if the print is already gone.
As a matter of fact, that is very far from the truth. Although there are digital means, your business would be better served by using a combination of both digital and print advertising strategies. Printing has been around for centuries — some examples date back to early Egyptian times — that it would be extremely hard to picture a world where nothing exists in print.
Businesses use billboards to send a message to as many people as possible in particular areas, especially those where traffic is especially heavy. So it’s common to see billboards on intersections where vehicles and pedestrians pass all the time, as well as highways, where thousands of people drive any day of the week. A printing company in Australia would probably serve hundreds of local clients as well as those from other parts of the country.
Newsletters, flyers, brochures, booklets — almost everything that used to appear on paper…