Considering Inbound Marketing? Keep These 4 Things in Mind

Have you heard the buzz lately about inbound marketing? Inbound marketing is the process of using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. It seeks to attract new visitors, educating and entertaining them, so that when they’re ready to make a purchase, you’re the first company they go to. It may be right away, or may be months from now- inbound marketing is all about student-849825_1920-1.jpgspending the time to be your industry’s thought leader.

You can read more about the inbound marketing methodology from HubSpot. As a small business owner, what you need to know is that it works. Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old “outbound” marketing methods of buying ad space, buying email lists, making phone calls, and hoping for new customers, this type of marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.

#1 Consumers are Avoiding Sales People

Many people don’t like salespeople, and haven’t for a long time. What’s different now is that they actually have the option to avoid them.

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How to Create a Facebook Advertising Checklist in 4 Easy Steps – PR News


Whether you’re starting your first Facebook advertising campaign or are just looking to increase your effectiveness, taking your social presence to the next level through paid advertising can seem overwhelming.

However, a quick checklist can help streamline the process to get your ads up and running faster and on your way to growth. While these four steps can’t guarantee success, they do simplify the campaign launch and provide a focused roadmap for testing and measuring success.

Goals and Objectives: Why Are You Advertising?

This may seem pretty simple, but it’s shocking how often this is overlooked or forgotten as the campaign continues. Setting a clear goal in the beginning will inform not only the ad format and creative you choose, but will keep you from getting distracted by metrics and analytics that can be irrelevant to your main business objective.

For example, if you’re trying to generate leads, you likely wouldn’t select a “reach and frequency” objective and you probably wouldn’t select a video for an ad format due to the low click-through rate. In addition, your key metric to gauge success will be based on cost per acquisition (CPA). If one ad set has a lower CPA but converts

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