Have you heard the buzz lately about inbound marketing? Inbound marketing is the process of using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. It seeks to attract new visitors, educating and entertaining them, so that when they’re ready to make a purchase, you’re the first company they go to. It may be right away, or may be months from now- inbound marketing is all about spending the time to be your industry’s thought leader.
You can read more about the inbound marketing methodology from HubSpot. As a small business owner, what you need to know is that it works. Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old “outbound” marketing methods of buying ad space, buying email lists, making phone calls, and hoping for new customers, this type of marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.
#1 Consumers are Avoiding Sales People
Many people don’t like salespeople, and haven’t for a long time. What’s different now is that they actually have the option to avoid them.