Ring in the New Year email cheer! 20 New Year’s Eve and 18 New Year’s Day subject lines

This year is about to be so last year. Luckily, time is on your side. You can start planning your New Year’s Eve and New Year’s Day email marketing campaigns now.

Shoppers know that retailers are clearing out their stock to make room for new items on their shelves. That’s why it’s important that your email subject lines pop like New Year’s Eve champagne corks.

For inspiration, we’re sharing 20 New Year’s Eve email subject lines and 18 New Year’s Day email subject lines that we think are irresistibly clickable. 

New Year’s Eve subject lines 

  1. Ring in the new year in a new city – HomeAway
  2. Got no New Year plans? We’ve got you covered! – Voyages SNCF
  3. The Countdown Begins… Save 20% Til Midnight! – Pine Cone Hill
  4. Get it by New Year’s Eve with ASAP shipping! – Modcloth
  5. New Year’s Eve Plans? Extra 30% Off Party Shoes – Cole Haan
  6. It’s New Year’s Eve! Celebrate with an extra 20% off sale prices – Land’s End
  7. 3, 2, 1…New Year’s Eve outfit done. – Bebe
  8. 20+ fuss-free ways to feed your guests on New Year’s Eve. – Food52
  9. Happy New Year’s Eve from Jones New York – Jones New
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2018 email marketing trend report

We may be in the midst of a social media boom, but email marketing is holding strong. Not only has email continued to be one of the most cost-effective ways to reach customers, but 72 percent of consumers say that they prefer to hear from businesses via email. The channel’s longevity can be ascribed to innovation: Every year, marketers develop new ways to make email even more powerful.

Wondering what 2018 has in store for your email marketing program? Here are five trends that we have our eye on:

Improved personalization and segmentation

We’ve explored the power of personalization and segmentation here before. Together the two tactics increase engagement by providing readers with messages that are relevant and timely.

Now marketers are collecting more data about their audiences to improve their targeting capabilities. In a recent Econsultancy report, 80 percent of respondents said they were segmenting their contact lists into customer groups. Where personalization once meant addressing email readers by their first name, marketers now divide their contact lists based on everything from birthdays to time zones, enabling themselves to create messages that resonate with specific segments on a deeper level.


Fifty-three percent of marketers now integrate interactive …

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Deck their inboxes with effective holiday emails

‘Tis the season…for harried shoppers, dubious door-busters and incessant advertising. It’s the holidays! What does a small business have to do to stand out at this time of the year? 

Email marketing, for one thing. Here are three tips for making sure your emails shine brightly in readers’ inboxes, and some holiday email inspiration to help shape your own campaigns. For more on seasonal sends that make an impact, download our free Guide to Holiday Email Marketing.

1. Be mobile-friendly

We say this a lot, and with good reason. Since more than half of all emails are opened on mobile devices, everything you send to your readers needs to be easily viewable on a small screen. Fortunately, VerticalResponse makes this a snap – all our email templates are designed to be mobile-responsive.

2. Time your email messages for maximum impact

Everyone is bombarded at the holidays. Work parties, family obligations, travel schedules and ceaseless advertising constantly vie for our attention. Create your campaigns with an eye toward the busy reader. Send announcements about your seasonal specials early, and then send reminders as they approach. Take a look at your past campaigns and see when your readers tend to …

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25 holiday marketing tips and ideas

The holidays are here! Is your business ready? Even if you’re just getting around to starting your holiday marketing now, it’s not too late. Follow these 25 tips to maximize your outreach – and your profits – this holiday season.

Stand out this season

  1. Repetition sells, so market often. Send multiple emails, direct mailers or holiday cards announcing your sales. Remember the old advertising rule that says repetition is the key to success. 
  2. Create limited-time offers to encourage customers to buy now.
  3. What do you have that the big box stores don’t have? Highlight what makes your company unique in your marketing materials. If you can’t compete on pricing, emphasize quality, experience and white-glove service.
  4. Concentrate on marketing your niche products to a highly targeted audience. Read more about segmenting your audience in our free guide and in this infographic
  5. Introduce add-on incentives, such as a vacation drawing entry with every purchase or spend over a certain amount.
  6. Host a holiday season kick-off event to bring customers in – such as a tree-lighting ceremony with hot chocolate and a visit from Santa – and make sure customers leave with your holiday catalog.
  7. Use email, social media and your website
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Introducing Test Kit

We’re excited to announce the release of Test Kit, our latest feature that makes email marketing even easier. Test Kit allows VerticalResponse users to preview emails before they’re sent, ensuring that messages display and perform properly across email clients, devices and browsers. Never guess about an email campaign again – Test Kit lets you hit Send with confidence. 

What is Test Kit?

An email that looks great in one inbox may be a distorted mess with broken links and images in another. This is because emails can render differently across programs and devices. While many marketers will wisely send a test email to their own accounts before sending campaigns to their entire list, more thorough testing is crucial to confirm that emails look their best in every inbox.

To give users a comprehensive view of the way emails are rendering and to help catch any mistakes before messages are sent, VerticalResponse’s Test Kit features three different types of tests: Inbox Preview, Subject Line Preview and Link Checker.

Inbox Preview

Your subscribers open their emails using different programs, browsers and devices. Inbox Preview allows you to see your email just as your subscribers would with real screenshots. Just one click …

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Email marketing tips for Black Friday, Cyber Monday and Giving Tuesday

In between Thanksgiving and Christmas are three of the busiest shopping days of the year: Black Friday, Cyber Monday and Giving Tuesday.

According to the National Retail Federation more than 154 million people shopped over the Thanksgiving weekend last year, spending an average of $289.19. The survey also reveals that 44 percent of those big spenders went online, and 40 percent shopped in a store. Giving Tuesday, a global day of giving, raised more than $177 million, with an average gift size of $107.69.

If you want to boost your bottom line on the busiest shopping days of the year, it’s time to gussy up your email marketing campaigns. This is especially true if you want to stand out among retail giants such as Target and Walmart.

Here are a few email examples and helpful tips for how your small business can get in on the big bucks on Black Friday, Cyber Monday and Giving Tuesday.

Black Friday

If you feel you can’t compete with the big guys on Black Friday, why not start your sale early? Gift buyers are already shopping. In a CreditCard.com study, 34 million people said they start their holiday shopping before Thanksgiving. Take

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Everything Holiday is open now!

Ready to get a jump on your holiday marketing? The 2017 Everything Holiday resource center is open now! Everything Holiday has the festive tips and holiday helpers your business needs to stand out this season – not to mention discounts and deals you won’t want to miss.

Each day through November 17, something special will be unlocked. Today’s seasonal sensation is a logo design discount. Whether you’re tweaking your existing logo for the holidays or looking for a brand-new design ahead of the New Year, start it today.

Here are just a few of the treats you’ll find on Everything Holiday this week:

  • Additional can’t-miss specials on the tools that help grow your business
  • Free holiday-themed imagery to use in your email and social media campaigns
  • Clever holiday ideas to help your business make an impression in this busy advertising season
  • Many more holiday marketing must-haves

With Everything Holiday, your holiday season is practically guaranteed to be merry and bright.

Shine bright for the holidays

5 days of seasonal discounts, festive tips and holiday helpers

Visit Everything Holiday


© 2017, John Habib. All rights reserved.

The post Everything Holiday is open now! appeared first on Vertical Response Blog.…

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4 tips to beat back email burnout

There’s no denying that email marketing is an efficient way to drive business, but maintaining a steady flow of fresh content can be a challenge.

On the one hand, you don’t want to inundate your readers with so many messages that they unsubscribe. On the other hand, it’s incredibly valuable to sustain digital communications that keep you top-of-mind with past, current and potential clientele.

The key is to keep your email content compelling and original. If you have email marketing writer’s block, here are four quick tips that will help jump-start your efforts.

1. Empathize with your audience

As you start crafting an email message, put yourself in the shoes of your desired customer base. If you were one of the many subscribers receiving this message, what would you like to see? What would encourage you to open the email, and more importantly, act on it? 

There is some give-and-take at play here as well. You want to deliver content your customers will act on, but you also want to remain true to your brand’s voice and positioning. Don’t let the desire for opens and clicks tempt you to write something that is out of character for your business, or …

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An email feast: 40 Thanksgiving subject lines your customers will gobble up

Even before trick-or-treaters started knocking on your door, retailers were hanging up their stockings and began playing holiday jingles. TheDecember holidaysseem to start in early October. And if you feel like you’re missing something, it’s because you are: Thanksgiving!

BetweenBlack Friday, Cyber Monday, Small Business Saturday and Giving Tuesday, Thanksgiving can often be overlooked. After all, your customers are likely too busy feasting, watching football and slipping into tryptophan-induced food comas to shop, right? Well, not exactly. Your customers might be house-bound, but in 2016, consumers spent$1.93 billiononline on Thanksgiving Day, an 11.5 percent increase year-over-year.

We know you have a full plate, but if you want a slice of that pumpkin-spiced revenue pie, you need to remind your subscribers what your business has to offer this holiday season. We collected some of our favorite email subject lines to send before and duringThanksgiving.

  1. Your Holiday Shopping Is On Us! – Dwell
  2. Thank you for being a friend – Nordstrom
  3. Thanksgiving prep made easy: 20% off your order in stores & online. – Pottery Barn
  4. 40% off with a cranberry on top. – American Eagle
  5. Harvest decor. Thanksgiving prep now, pie later
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Send holiday emails readers can’t wait to open

The holidays are right around the corner, but that doesn’t mean it’s too late to start planning your seasonal email campaigns. Already have your holiday planning underway? Great! A little more seasonal inspiration never hurts.That’s why we’ve created our Guide to Holiday Email Marketing. This free eBook is an invaluable resource during this most hectic season of the year. Download it today for practical tips and useful advice to help you put your holiday campaigns in motion or keep them running smoothly:

How to plan your campaigns

Get tips on goal-setting, reviewing past campaigns’ data, cross-promoting your products and services, and including your team in the holiday campaign excitement.

How to establish timelines that work for you

Determine the tools and resources at your disposal, and how you’ll put them to work for you. Which holidays or events will you use to promote your business? How often will you email your readers? How will you divide the work?

How to create your emails

The holiday season isn’t just hectic for businesses – consumers are bombarded with marketing materials every hour of the day. The care you take in crafting your emails helps you stand out from the rest of …

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