Looking for newsletter subscribers? There are a ton of ways to get people to sign up for your weekly or monthlyemail marketingcampaigns – and we’ve put together a list of some of the best. Start collecting email addresses today with these 29 list-building tactics.
- Include a link to your newslettersignup formin the main navigation barof your website or blog. (Or better yet, include a signup form in the main navigation bar).
- Create a signupcall to actionbutton on your Facebookbusiness page.
- Create enticing visualsencouraging people to sign up for your list, and post them on social media channels (especially Facebook, Twitter, Instagram and LinkedIn).
- Attend or exhibit at atrade showor networking eventand bring a newsletter email signup clipboard or book. If you’re tech-savvy, bring an iPad or mobile device with you. Ask each person you talk withto sign up. Do the same for any business cards you receive.
- Include a link to your newslettersignup form in your personal email signature.
- Place anewslettersignup clipboard next to every register if you have a retail store.Have your employees mention the newsletter and emphasize the benefits (exclusive discounts, events, educational info, reminders, etc.)
- Join your local chamber of commerce, email the member list (if it’s opt-in) about your services, and include a link to sign up for your newsletter.
- Host your owneventand request attendees to join your newsletter.
- Offer a birthday club,and give something special to those who sign up.
- Incentivize your employees.Give them financial rewards for adding new subscribers to the newsletter.
- Give something awaylike samples, a tour, a consultation, a free how-to guide, an infographic or a how-to video, and have people sign up for your newsletterto qualify.
- Get referrals.Ask your customers to encourage friends to sign up.In exchange, give them a discount.
- Use Pinterest!Here’s astep-by-step guideto building your email list with Pinterest.
- Make and upload videos to YouTube or Vimeo,then include a link at the end of every video directing people to your newslettersignup form.
- Post your signup form page on LinkedInandsponsor it.
- Have a list of postal addresses without emails? Send a direct mail offer that can be redeemed when the recipient signs up for your newsletter.
- Include a link to the email signup form in your Twitter business profiledescription.Here’s how toedit your Twitter profile.
- Use a light box or pop-up overlay. When someone attempts to leave your site, the pop-up text will encourage them to sign up.
- Include a forward-to-a-friend linkin all your emails.
- Use ahosted signupform landing page.
- Create a tab on your business Facebook pageand include an email signup form.
- Offer newsletter only discountsand mention them on your signup form page and on social. Don’t use those offers anywhere but in your newsletter.
- Ask people over the phone.When people call your business, don’t hang up until you’ve asked if you can add them to your newsletter.
- Put a fishbowl on your counter,ask for business cards and permission to sign up for your newsletter, then do a weekly or monthly prize giveaway of your product and announce it in your next edition.
- Post a photo of an item or an offer to give away onInstagram.Then, include a link in your Instagram bio asking people to sign up to participate in the giveaway.
- Include a call to action, a link and a signup form at the end of every blog post you write.
- Add a link or sign up form in the footer and/or sidebar of your website.
- Create aTwitter lead generation cardto advertise and gain signups for your email newsletter.
- Include a link or signup form onyour company’s about us page.
Bonus:Optimize your site for appropriate SEO keywords, and ensure your business can be found onrelevant online listing sites. You want to appear at the top of organicsearch results when people look for your products or services. This will help get your business – and your newslettersignup form – found.
Need more ideas for your next email? Check out our list of50 email ideas.
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Editor’s Note: This blog post was originally published in September 2009 and has been revamped and updated for accuracy and relevance.
2017, Contributing Author. All rights reserved.
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